Planting the Seed in Kindergarten

Germany is suffering from a shortage of engineers. According to this article in Money, there are 90,000 positions to fill and only 40,000 trained engineers to fill them. German companies, like their American counterparts, find themselves looking to Asia to fill those vacancies. A few prominent German corporations have decided it would be a good idea to convince six-year-olds that engineering is a good career choice. Why not? As one German representative who was interviewed on NPR explained (loosely quoted),

"There are doctors and lawyers on the soaps, but when is there ever an engineer? Teenagers are using their ipods, their computer games, and a lot of other technology, without realizing the engineering behind those products."

I think the U.S. should look into borrowing this idea.